SPECIAL EDITIONS
AND GIFTING PACKS

PEPSI

In order to successfully engage with our audience – the young adult market in the Middle East – we created a range of limited edition Pepsi and Diet Pepsi cans specifically designed to connect with our customers through themes and occasions that resonated with them.

MOUNTAIN DEW NEON CAN

Visual excitement was a key deliverable when creating a design for the Limited Edition Mountain Dew cans – which is why we explored the possibilities of neon inks and embossing in order to make the range literally stand out from its competition.

LAY’S RAMADAN

Festive Ramadan packaging made this Lay’s special occasion brand stand out on the shelf. Embellished with ornate Arabic calligraphy and eye-catching graphics, these packs clearly had limited edition status.

FRUTZ

Light and refreshing, the Frutz brand has a youthful, fun feel. We stayed true to these characteristics when designing gift packs for the sparkling fruit beverage, keeping them as vibrant and bubbly on the outside as the product on the inside.