Updating and modernising Windhoek’s packaging made for a unique challenge, with the various developmental stages of diverse African markets needing to be taken into account at every step.

“The team is always responsive, quick and flexible, no matter what the ask. They always go the extra mile and deliver solutions which are sharp and innovative.”

– Dana Katz, Marketing Manager –
Windhoek & Tafel, HEINEKEN South Africa


The Windsor Whisky brand needed to make a luxury statement in a masculine context– as such, our proposal leveraged cross-category learnings to transform its curvaceous shape into a bolder, more assertive form.


As a brand committed to goodness, Anchor’s packaging design needed to reflect this heritage. A fresh look at its imagery helped to convey this, while reinforcing its dedication to all-natural, quality products and driving appetite appeal.