New packaging design means renewed customer interest, which we helped generate for Smirnoff with fresh creative for their Storm, Spin and premix ranges – packaging that ultimately outperformed global design alternatives according to South African consumer research.

With Doritos releasing a new range of its much-loved tortilla chips, a new brand identity had to be designed for its vibrant ‘Late Night’ theme.

Building on the significant brand equity of its tried and trusted oats, Quaker released a diverse range of extensions, including soup, pasta and cookies. While each line had its own innate differences, our task was to establish a consistent design construct and identity, maintaining the reputation and credibility of the Quaker brand throughout.