New packaging design means renewed customer interest, which we helped generate for Smirnoff with fresh creative for their Storm, Spin and premix ranges – packaging that ultimately outperformed global design alternatives according to South African consumer research.
“Chatzanderson was the design partner on our biggest brand (Smirnoff) – supporting us on various innovations, one of which was our most successful innovation in Africa that year, smashing targets by 3 000%.”
– Claudia Nielsen, Diageo Head of Innovation
Building on the significant brand equity of its tried and trusted oats, Quaker released a diverse range of extensions, including soup, pasta and cookies. While each line had its own innate differences, our task was to establish a consistent design construct and identity, maintaining the reputation and credibility of the Quaker brand throughout.
“Chatzanderson is a great business partner, delivering high quality work with agility and speed to meet business demands.”