An innovative starch blocker supporting weight loss and carbohydrate control, Amycal needed a comprehensive TTL campaign in order to launch it to the market. We achieved this by way of in-store material, digital strategy, influencer endorsement, and ATL and social media campaigns.


For many women, outer beauty inspires inner confidence, and it’s this insight that inspired the creation of Diovid – a spray designed to instantly treat leg imperfections and unsightly veins. A thorough TTL campaign comprising digital strategy, ATL campaigns, social media presence and in-store materials brought this revolutionary product to the market’s attention.


More than simply a gentle moisturising lotion, Pantov contains the highest level of vitamin B5 in the market – a USP we were able to leverage to maximum effect through in-store communication, digital, ATL and social media campaigns, and activations and promotions for both healthcare professionals and consumers alike.


As an intimate feminine hygiene product, Vidigyn required a distinct approach in its launch communication. Our creative solution respected the sensitive nature of the product, communicating its benefits via a series of in-store promotions and activations, digital and ATL campaigns, and direct marketing, in a way women could connect to and feel comfortable with.


With a 20-strong range of health and wellness products being introduced to the Middle East, Vidimed needed a thorough launch communication strategy. From packaging design and identity development to consumer and medical collateral, in-store visibility, digital campaigns and more, we were able to create a wide-ranging launch campaign of invaluable impact.