WE PARTNER WITH OUR CLIENTS TO OFFER PERSONALISED BRAND DESIGN SERVICES TAILORED TO THEIR INDIVIDUAL NEEDS.
Senior marketers paired with senior designers and art workers committed solely to your business.
Successful packaging design does two things: it captures a brand’s identity, and it attracts the attention of the consumer, compelling them to engage with it. That’s why whether we’re creating packaging for new or existing brands, our solutions are always designed to do both – whether revolutionary or evolutionary.
LAY’S FORNO | SIGNAL | LUX NATURALS | LUX FINE FRAGRANCE ELIXIRS | KNORR RICE SEASONING | DRILBY | AQUAFINA | FRUTZ | PEPSI | LAY’S RAMADAN | MOUNTAIN DEW NEON CAN | WINDSOR | WINDHOEK | ANCHOR | SMIRNOFF | DORITOS | QUAKER
A brand’s identity is its calling card – how it defines and distinguishes itself in the mind of the consumer. Creating these unique visual identities for our brands has led us from consumer brands to B2B services, requiring a keen understanding of marketing objectives and context, and design that leaves a powerful first and lasting impression.
LETTUCEAT | MENABEV | HIT | BUYFRESH.CO.ZA | OMG |
BELOW THE LINE & MERCHANDISING
Promotional materials, point of purchase design, merchandising – these create a tangible point of connection with customers in store. It’s this energy that drives our below the line design, helping us to create work of integrity and consistency that brings our brands to life in an exciting way where purchase decisions are made.
FAIR & LOVELY | HUMANA | MONODERMÀ | TRICOVEL | WOMEN’S BEST |
ADVERTISING, SOCIAL MEDIA & DIGITAL
Engagement is all about connecting with consumers in a real and meaningful way. By offering a range of solutions that starts with identity development and culminates in above the line and digital communication, we’re able to authentically connect our brands with their audiences, bringing out the human truth in every message.
AMYCAL | DIOVID | PANTOV | VIDIGYN | VIDIMED |
From simple leaflets to complex digital medical detailing aids, all communication materials need the same level of commitment and attention to detail in order to evoke a response from the consumer. That’s why, whether big or small, our communication elements are all treated with the same importance, speaking to their audience with a single, clear voice as impactful as it is resonant.
AMYCAL | DIOVID | PANTOV | VIDIGYN | TRICOVEL | MONODERMÀ | LICHTENA |
WITH OWNERS MICHAEL ANDERSON AND SUSIE CHATZ HAVING EXTENSIVE EXPERIENCE IN THE MARKETING OF BRANDS ON BOTH THE AGENCY AND CLIENT SIDE, AT COMPANIES INCLUDING UNILEVER, SABMILLER, KRAFT FOODS AND DANONE, CHATZANDERSON HAS A RECORD OF PROVEN SUCCESS ACROSS KEY MULTINATIONALS AND GLOBAL MARKETS.
With a background in International Business from the London School of Economics, Susie has a breadth of both category and geographic marketing experience. Having managed brands for SABMiller, Kraft Foods and Unilever, her involvement in local, regional and global innovation projects revealed a passion for the creative translation of brand strategy into brand design.
Michael has held senior marketing positions across multinationals such as SABMiller and Kraft Foods, and was Marketing Director for Nutricia – a Danone subsidiary – driving marketing for the Middle East and North Africa. The result is a keen understanding of the required balance between strategic brand deliverables and excellent creative.
“Chatzanderson goes beyond creativity delivering on-brand design work that strategically delivers on the business challenge. They understand the business pressures and the ecosystem so they can quickly turn around great design work that is ready to sell into the business. For these reasons we found chatzanderson to be head and shoulders above any other agency.”
Claudia Nielsen, Diageo Head of Innovation South Africa
“I have worked with chatzanderson for over 6 years and the value they bring to any project is nothing short of amazing. The team is both strategically and creatively strong.”
Dana Khoury Eid, Marketing Director, Non-Carbonated Beverages, Pepsico MENA Region
“In a fast-paced environment, I look for agency partners who are both authentic and agile. Authenticity demonstrated through a really honest partnership, where we can speak openly without politics to uncover and act on insights, against often challenging timelines.
For these very reasons I partner with chatzanderson – we have built a strong, honest partnership and they have consistently demonstrated their true curiosity about our brands, business and consumers to deliver outstanding work.”
Melanie Ramsay, Marketing and Innovation Director Diageo
“Chatzanderson is a great business partner, delivering high quality work with agility and speed to meet business demands.”
Thamer Temairik, Nutrition F&B Director – Pepsico Middle East, North Africa